The Problems With Link Building – Part 1 of 3

 

How to make backlinks –  Backlinks are critical for search engine optimization, otherwise known as SEO. Having lots of backlinks is the main way to get to the top of the search results pages, or SERPs. However, getting backlinks from inappropriate sources can have a negative effect on your search engine optimization efforts. In this article, we’ll look at why it’s important to choose high quality links.

Backlinks are critical for search engine optimization, otherwise known as SEO. Having lots of backlinks is the main way to get to the top of the search results pages, or SERPs. However, getting backlinks from inappropriate sources can have a negative effect on your search engine optimization efforts. In this article, we’ll look at why it’s important to choose high quality links.

Many webmasters focus a lot of time and energy building in-depth backlinks from relevant websites. They do this by purchasing text links and software to automate the process. However, high quality backlinks are much harder to build than text based backlinks. This is because search engines assess in-depth, the link’s value, and its relevance to a particular page.

In addition to having an in depth link building strategy, another essential quality to look for in high quality backlinks is the relevancy of the link. Search engines will also consider how the link fits the topic of your website. For example, if your website is about quilting, your backlink may be on a quilting forum, rather than a general quilting forum. This is because in the first place, your target audience is unlikely to be looking for information on quilting, and if they were to find your link, it would most likely be to a sub-topic of quilting, such as decorative crafts. Therefore, it’s important to make sure that your backlink fits naturally into the structure of the page, with no distracting external links that take away from the relevant content.

Another major area of backlink building that website owners tend to ignore is how the anchor text relates to the site owners main keyword. A common error made by most novice link building marketers is to use quotes around keywords, even though these are not recognised by Google. The reason for this is that Google considers them to be meaningless strings of text. Many site owners will try and get high quality backlinks by including these quotes around their blog posts and articles, but this is a mistake, as if you have chosen a good, relevant keyword to promote your site, you should not need to use a quote.

One final area where many people fail in link building is link reclamation. The idea behind link reclamation is to insert your own links into pages where your original links have been removed, so that your high quality backlinks appear as normal links. However, there are a few problems with link reclamation. Firstly Google will generally not allow any link reclamation unless you have researched the page well, and although this may not seem like an issue, Google takes special notice of certain types of link reclamation, such as broken link building.

Finally, the last thing that I will talk about in this article is the need for some sort of authority to backlink strategy. If you want to build high quality backlinks, you need to get the links from authority sites. The best way of achieving this is through the authority of other bloggers and webmasters within your niche. However, while they will generally be willing to accept your links, you need to ensure that they have actually done some work in order to gain their authority.